welcome to my portfolio
Hello, I am Kate Frankenberg Reeves
Learn more about me ▼
Who I am
I’m a senior designer and art director with 12 years of experience at several B2B and B2C technology companies. I work with marketing teams directly on brand development and marketing design.
You’ll find me working on…
Here is some of my work ▼
Louvir Website Design
Rynse Website Design & Branding
Rynse is a car wash subscription service. The team approached me for their brand and website design and we worked through a mini branding exercise to come up with their logo, color palette, brand elements, and illustrative style. Using these elements we built out their responsive website.
Brand Identity & Strategy
HealthJoy Brand Refresh
I started at HealthJoy in July 2019, and I was immediately tasked with refreshing the brand and establishing guidelines. The visual brand lacked cohesion and needed a set of rules to prevent inconsistency. The goal was to make the HealthJoy brand embody more of an enterprise look and feel, while still bringing joy and happiness to our users.
Yottabyte Landing Page
Yottabyte was looking to push their brand with a new design system to be used and tested in a product campaign. I developed the design system and designed landing pages for this campaign using the developed brand elements.
Instacart Presentation Design
While at Sketchdeck, Instacart was my client. We were tasked with developing a presentation template for their new hire onboarding program. Since this was in an effort to get new employees excited about working at Instacart, they really wanted the presentation to be unique to their basic brand template.