welcome to my portfolio

Hello, I am Kate Frankenberg Reeves

Learn more about me 

Who I am

I’m a senior designer and art director with 12 years of experience at several B2B and B2C technology companies. I work with marketing teams directly on brand development and marketing design.

You’ll find me working on…

Brand Identity

Email Design

Brochure Design

Logo Design

Web Design

Presentation Design

Infographic Design

Print Design

Here is some of my work 

Web design

Louvir Website Design

Louvir is an early-stage healthcare technology startup building a vendor-agnostic solution for continuously monitoring your 340B program. The client wanted to clean, modern and high-tech website design for the launch of the brand.

Web design

Rynse Website Design & Branding

Rynse is a car wash subscription service. The team approached me for their brand and website design and we worked through a mini branding exercise to come up with their logo, color palette, brand elements, and illustrative style. Using these elements we built out their responsive website. 

Brand Identity & Strategy

HealthJoy Brand Refresh

I started at HealthJoy in July 2019, and I was immediately tasked with refreshing the brand and establishing guidelines. The visual brand lacked cohesion and needed a set of rules to prevent inconsistency. The goal was to make the HealthJoy brand embody more of an enterprise look and feel, while still bringing joy and happiness to our users.

Web Design

Yottabyte Landing Page

Yottabyte was looking to push their brand with a new design system to be used and tested in a product campaign. I developed the design system and designed landing pages for this campaign using the developed brand elements.

Presentation design

Instacart Presentation Design

While at Sketchdeck, Instacart was my client. We were tasked with developing a presentation template for their new hire onboarding program. Since this was in an effort to get new employees excited about working at Instacart, they really wanted the presentation to be unique to their basic brand template.